CLIENT EXPERIENCE 2.0 In Action

Blogs by Industry

About these BLOGS

We’re up to the big task here.  We are innovating the CLIENT-SUPPLIER RELATIONSHIP by changing the conversation (and our actions) about how clients and suppliers relate to each other.  These Blogs provide practical and specific examples of how to apply the CLIENT EXPERIENCE 2.0 methodology by industry (or market segment). Read them and apply them today. Notice a change in your mindset about building your business and a change in your results – immediately!

Your voice is important here.  Your contributions are welcome.  Be part of this change.  Please feel free to post comments and links to other bodies of work that will enhance this dialogue.

Procrastination: A CLIENT EXPERIENCE 2.0 Method to the Madness

If you’ve been away from a business-building strategy for some time, or haven’t yet gotten started – and – it’s been on your to-do list for too long … this Blog post is for you! I resurrected it from my archives, dusted it off and added The CLIENT EXPERIENCE lens to it – all in the name of helping my colleagues to stop beating themselves up for not Blogging more regularly (you know who you are!). I hope you, and everyone else who reads this, finds it of value.

How To “Help” Homeowners Pay You What You’re Worth

Getting homeowners to value what you do when they don’t really understand what you do and all that goes into doing it. One of the biggest challenges interior designers and decorators face in growing their businesses. I’ve summarized the key points from designer Glen Peloso’s seminar at SOFA earlier this month. Lot’s of raw CE2.0 data in here – is your receiver tuned to this frequency?

How Home Builders, Renovators & Home Services Suppliers Are Leveraging Raw CE2.0 Data and Growing Their Businesses

Leveraging the raw CE2.0 data of your target market can be the difference between success and failure for your business. Why? Raw CE2.0 data often reveals the “elephant in the room”. When your products and services directly resolve the problems your clients wish they did not have, your clients are instantly aligned with you and your offer. This ensures the creation of a mutually authentic connection with your client. You’ll spend less time strategizing and more time producing. Everything you need to know to create a strategic plan for your business can be found in the raw CE2.0 data of your market. You can be bold and direct with your marketing strategies. There’s no trying in leadership. You are a leader or you’re not. Bold marketing helps you take the lead by differentiating in a crowded and confusing marketplace. Examples of businesses winning with raw CE2.0 data Greening Homes – A story about innovation The home renovation industry is not known for its marketing innovation and homeowners typically find it challenging to tell one contractor apart from another … not any more! Committed to being an impetus for change in what is often a very wasteful, unhealthy, and energy inefficient industry, this company is one to watch. With conviction and a quiet confidence that can only come from leveraging the raw CE2.0 data of your customers, founder Chris Phillips and crew are succeeding where others have failed. Check them out here: http://www.greeninghomes.com/     Dave’s Ducts – A story about changing the face of an industry This is a story about heart, commitment and quiet leadership. Determined to help...

How Entrepreneurs & Small Business Owners Are Leveraging Raw CE2.0 Data and Growing Their Businesses

Leveraging the raw CE2.0 data of your target market can be the difference between success and failure for your business. Why? Raw CE2.0 data often reveals the “elephant in the room”. When your products and services directly resolve the problems your clients wish they did not have, your clients are instantly aligned with you and your offer. This ensures the creation of a mutually authentic connection with your client. You’ll spend less time strategizing and more time producing. Everything you need to know to create a strategic plan for your business can be found in the raw CE2.0 data of your market. You can be bold with your marketing strategies. There’s no trying in leadership. You are a leader or you’re not. Bold marketing helps you take the lead by differentiating in a crowded and confusing marketplace.   Examples of business owners who are doing this right.   The Simplicity Principle The founder of this company, Chloe St. Pierre-Grills, came up with this product idea to directly address the pain Small Business Owners associate with bookkeeping tasks (which of course lead to tax pain!). Brilliant. And it works. I tried it. Check it out here: http://www.thesimplicityprinciple.ca/     Stiletto Dash The founder of Stiletto Dash, Delilah Panio (a Stiletto Dasher herself) started this company to address the needs of women business travelers that were previously unmet. There was a big gap in the marketplace. Delilah was caught in it . She was the target market for her business. And, as Entrepreneurs do – she did something about it. Stiletto Dash is upgrading the business travel experience for women and...

Procrastination: A CLIENT EXPERIENCE 2.0 Method to the Madness

If you’ve been away from a business-building strategy for some time, or haven’t yet gotten started – and – it’s been on your to-do list for too long … this Blog post is for you! I resurrected it from my archives, dusted it off and added The CLIENT EXPERIENCE lens to it – all in the name of helping my colleagues to stop beating themselves up for not Blogging more regularly (you know who you are!). I hope you, and everyone else who reads this, finds it of value.


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