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FREE Stuff for Home Builders, Renovators & Suppliers

Leveraging the CLIENT EXPERIENCE 2.0


Below you will find a list of materials we offer for FREE. They are offered in the spirit of helping you to innovate The CLIENT-SUPPLIER RELATIONSHIP by leveraging the CLIENT EXPERIENCE 2.0 of our target market so you can build joy and profit in your business.

Simply click the download link, provide us with some deets, and it’s yours!

Six Principles of Building Profile with a CLIENT EXPERIENCE 2.0 Lens

Profile building technically is all about you. But, when you build your profile within The CLIENT EXPERIENCE 2.0 framework, your profile building efforts can actually be of benefit to your target market. This Tip Sheet tells you how you can to that. Click here for more info and to download.


Checklist: Best Practices for Building Profile with Professional Associations

Simply being a member of a professional or industry association is not enough. And, “drive by” appearances now and then are not an effective way to build your profile. You must be present and engaged – regularly – to successfully leverage a Professional Association as a ‘gathering place’ for relationship building and business development purposes. This Checklist offers a road map.  Click here for more info and to download.


Understanding the CLIENT EXPERIENCE 2.0 of a Business Buyer

Just when you thought The CLIENT EXPERIENCE 2.0 of a homeowner was complex enough … The CLIENT EXPERIENCE 2.0 of a Business Buyer (someone who makes purchasing decisions on behalf of their business, company or organization) is a complicated and invisible mix of role-related and personal agendas. Good news or bad news? It depends on your vantage point. This is nothing but good news when you understand The CLIENT EXPERIENCE 2.0 of a Business Buyer. Click here for more info and to download.


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Working with First Timers – Could it be your company’s CLIENT EXPERIENCE 2.0 Advantage?

Can you handle working with “First-Timers”? Can you afford not to? This is the real transcript of a conversation I had not long ago over email with a friend of mine about to embark on a renovation for the first time E-V-E-R. I kid you not. This is a true transcript. If you’re a renovation contractor, you need to read this! If you provide services (in any industry), you need to read this too!

Air Duct Cleaning – Could it be your company’s CLIENT EXPERIENCE 2.0 Advantage?

When a homeowner thinks of Air Duct Cleaning (that is, if they think about it at all), it’s probably not positive. But if your company offers services that may trigger a requirement to have air ducts cleaned, you have a great opportunity to leverage CLIENT EXPERIENCE 2.0 and add value where it matters most to your homeowner clients. Here’s how.

Procrastination: A CLIENT EXPERIENCE 2.0 Method to the Madness

If you’ve been away from a business-building strategy for some time, or haven’t yet gotten started – and – it’s been on your to-do list for too long … this Blog post is for you! I resurrected it from my archives, dusted it off and added The CLIENT EXPERIENCE lens to it – all in the name of helping my colleagues to stop beating themselves up for not Blogging more regularly (you know who you are!). I hope you, and everyone else who reads this, finds it of value.

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