FREE Stuff for Home Builders, Renovators & Suppliers
Leveraging the CLIENT EXPERIENCE 2.0
CLIENT EXPERIENCE 2.0 Resources
Below you will find a list of materials we offer for FREE. They are offered in the spirit of helping you to innovate The CLIENT-SUPPLIER RELATIONSHIP by leveraging the CLIENT EXPERIENCE 2.0 of our target market so you can build joy and profit in your business.
Simply click the download link, provide us with some deets, and it’s yours!
Six Principles of Building Profile with a CLIENT EXPERIENCE 2.0 Lens
Profile building technically is all about you. But, when you build your profile within The CLIENT EXPERIENCE 2.0 framework, your profile building efforts can actually be of benefit to your target market. This Tip Sheet tells you how you can to that. Click here for more info and to download.
Checklist: Best Practices for Building Profile with Professional Associations
Simply being a member of a professional or industry association is not enough. And, “drive by” appearances now and then are not an effective way to build your profile. You must be present and engaged – regularly – to successfully leverage a Professional Association as a ‘gathering place’ for relationship building and business development purposes. This Checklist offers a road map. Click here for more info and to download.
Understanding the CLIENT EXPERIENCE 2.0 of a Business Buyer
Just when you thought The CLIENT EXPERIENCE 2.0 of a homeowner was complex enough … The CLIENT EXPERIENCE 2.0 of a Business Buyer (someone who makes purchasing decisions on behalf of their business, company or organization) is a complicated and invisible mix of role-related and personal agendas. Good news or bad news? It depends on your vantage point. This is nothing but good news when you understand The CLIENT EXPERIENCE 2.0 of a Business Buyer. Click here for more info and to download.
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Getting homeowners to value what you do when they don’t really understand what you do and all that goes into doing it. One of the biggest challenges interior designers and decorators face in growing their businesses. I’ve summarized the key points from designer Glen Peloso’s seminar at SOFA earlier this month. Lot’s of raw CE2.0 data in here – is your receiver tuned to this frequency?
Is HGTV really the problem, or are you just failing to leverage the CLIENT EXPERIENCE 2.0 that it provides?
In this first of a two-part post, I show you how to turn your complaints about HGTV into CLIENT EXPERIENCE 2.0 intelligence you can use to ELIMINATE the business problems, challenges and frustrations you attribute to what HGTV’s programming has ‘done’ to homeowners.