Ever heard the expression “Don’t Assume: It Makes an ‘ass’ out of ‘u’ and ‘me’? Well, it couldn’t be more true in building relationships, with anyone. One of the biggest tenants in the CLIENT EXPERIENCE 2.0 Methodology is this: Lead with the client’s agenda, and then (and only then) align it with yours. But one of the biggest mistakes we make when putting the client’s agenda first, is to assume that we know what that agenda is.