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About Catherine Mitchell

Curator, The JoyfulProfit Movement

All paths have led here. And each has been forged from the bread crumbs found along the way.

It starts with our founder.

Catherine Mitchell, Curator, The JoyfulProfit Movement

Image of Catherine Mitchell

This Is My Story.

I was schooled in Psychology, although at the time, I didn’t know just how I was going to apply in the real world what I was learning at school.  Over the course of my successful 25+ year career in professional selling and client service, I was trained in some of the world’s best sales and leadership methodologies. Making authentic connections in whichever market I was selling into came naturally to me because I tapped into intelligence about the market and those who inhabited the market that others didn’t even know was there. This intelligence is what I now refer to as CLIENT EXPERIENCE 2.0 (read about it’s distinction from Client Experience 1.0 here).

But having access to this intelligence while others did not turned out to be more bitter than sweet – until I learned (a couple of decades later) how to handle this access. To make a long story short, my sales managers loved me (I was the “hero” on their team), but the marketing teams who supported me did not (I was the “villain” who made them look bad). More about this “double-bind” when we get a chance to work together – because – as it turns out – you have one too!

The Next Bread Crumb

Taking an “in-house” role as marketing leader of a business segment in a large insurance company in the middle of implementing a large merger led me to the next bread crumb. It provided me with not only an invitation to collect the CLIENT EXPERIENCE 2.0 intelligence of that market, it also gave me a chance to use it to influence how that business segment went to market during- and post-merger.

I was no longer labelled the “villain”; instead I was heralded as the “hero” once again. This marketing role helped me gain an enormous amount of confidence in the power of the CLIENT EXPERIENCE 2.0 concept as it was beginning to take form.

Non Sales People

I’ve been called many things, optimist being one of them, but I’m also pragmatic. I knew that if I was going to influence the use of CLIENT EXPERIENCE 2.0 intelligence in sales and marketing disciplines, I would have to start with those who were not yet deeply entrenched in a traditional sales or marketing model. After all, sales professionals are pretty loyal to the sales methodology they find success with, so I knew they wouldn’t be open to a new way (at least not at the start of this). I also knew that most “non-sales people” hated to sell, would avoid it at all costs, had significant misperceptions about what selling was and suffered terribly through the process.  I had confidence that CLIENT EXPERIENCE 2.0 intelligence would eliminate their  struggles to achieve their business and personal goals and it would, single-handedly shift their mindset about selling in such a way as it would in itself innovate The CLIENT-SUPPLIER Relationship (which, in the grand scheme of things is what I’m up to and what The JoyfulProfit Movement was created to do).

I’m happy to report that The JoyfulProfit Movement and the CLIENT EXPERIENCE 2.0  concept is making a mark in both professional services and entrepreneur-led business segments.

Taking on the Institution of Selling and Client Experience Management

I don’t play small. If I’m going to do something, it’s going to be big.  And it’s going to make a big impact. So how does a successful corporate sales professional armed with a new paradigm sales tool get the word out that the way we are currently selling and even the institution of Selling itself have created the dysfunction we experience in The CLIENT-SUPPLIER Relationship today?

I started by addressing how historical and even current schools of thought about sales and client experience management have not accounted for CLIENT EXPERIENCE 2.0. Then I began to teach SUPPLIERS how to use The CLIENT EXPERIENCE 2.0 methodology to achieve their goals (oh, and delight their clients and innovate The CLIENT-SUPPLIER Relationship along the way).

And now I help both CLIENTS and SUPPLIERS learn how to net more joy out of the exchange.

Follow us over at thejoyfulprofitmovement.com and join the conversation that will innovate The CLIENT-SUPPLIER Relationship. It involves you too and I’d be delighted if you did.

My Mission (what I was born to do)

In  my heart-of-hearts, and from within my experience as both a CLIENT and a SUPPLIER, I know to be true that the only way to JoyfulProfit is through The CLIENT EXPERIENCE 2.0. So, in my pursuit to help SUPPLIERS build JoyfulProfit in their businesses, I have developed a number of CLIENT EXPERIENCE 2.0 tools that do what other sales and client service models have not been able to do: Teach SUPPLIERS how to change the CLIENT-SUPPLIER dynamic  so that both benefit.

With relentless optimism, and your help, I will change the way CLIENTS and SUPPLIERS work with each other so that both net more profit and more joy from the exchange.

Ready to create joy and profit in Your Business?

We teach SUPPLIERS how to build their businesses by understanding and leveraging The CLIENT EXPERIENCE 2.0 of their target market.