CLIENT EXPERIENCE 2.0 In Action

Blog for Entrepreneurs & Small Business Owners

Welcome to the CLIENT EXPERIENCE 2.0 In Action Blog for Entrepreneurs & Small Business Owners

How Entrepreneurs & Small Business Owners Are Leveraging Raw CE2.0 Data and Growing Their Businesses

Leveraging the raw CE2.0 data of your target market can be the difference between success and failure for your business. Why? Raw CE2.0 data often reveals the “elephant in the room”. When your products and services directly resolve the problems your clients wish they did not have, your clients are instantly aligned with you and your offer. This ensures the creation of a mutually authentic connection with your client. You’ll spend less time strategizing and more time producing. Everything you need to know to create a strategic plan for your business can be found in the raw CE2.0 data of your market. You can be bold with your marketing strategies. There’s no trying in leadership. You are a leader or you’re not. Bold marketing helps you take the lead by differentiating in a crowded and confusing marketplace.   Examples of business owners who are doing this right.   The Simplicity Principle The founder of this company, Chloe St. Pierre-Grills, came up with this product idea to directly address the pain Small Business Owners associate with bookkeeping tasks (which of course lead to tax pain!). Brilliant. And it works. I tried it. Check it out here: http://www.thesimplicityprinciple.ca/     Stiletto Dash The founder of Stiletto Dash, Delilah Panio (a Stiletto Dasher herself) started this company to address the needs of women business travelers that were previously unmet. There was a big gap in the marketplace. Delilah was caught in it . She was the target market for her business. And, as Entrepreneurs do – she did something about it. Stiletto Dash is upgrading the business travel experience for women and...

Procrastination: A CLIENT EXPERIENCE 2.0 Method to the Madness

If you’ve been away from a business-building strategy for some time, or haven’t yet gotten started – and – it’s been on your to-do list for too long … this Blog post is for you! I resurrected it from my archives, dusted it off and added The CLIENT EXPERIENCE lens to it – all in the name of helping my colleagues to stop beating themselves up for not Blogging more regularly (you know who you are!). I hope you, and everyone else who reads this, finds it of value.

Working IN vs Working ON Your Business: What’s the right mix?

Google this topic and you will be presented with various takes on the matter – all concluding that if you want to grow your business, you have to work ON and not just IN your business. But what’s the magic formula for ON vs IN? And is that even the right question to be asking?



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