You know it and I know it; HGTV has forever changed the face of home renovations. This network has caught on like wildfire with homeowners, so you know it’s not going away anytime soon. But here’s the thing. I regularly hear complaints from suppliers of all kinds to the home renovation business that the shows on this network give homeowners unrealistic expectations about home renovations and these unrealistic expectations cause problems for you in your efforts to get clients and to build relationships with them.
In my business, whenever I hear a ‘complaint’, from anyone, I’ve learned to see the complaint as a trigger to understanding the underlying CLIENT EXPERIENCE 2.0 of the person complaining. When I fully understand the CLIENT EXPERIENCE 2.0 of the person complaining, I’m able to use that understanding to build products and services that address that complaint. There’s intelligence in a complaint. But, only if you see it that way.
Here’s how complaining about HGTV programming can work for you
When you find yourself complaining (out loud or to yourself) about how you think HGTV’s programming has done you and the home renovation industry ‘wrong’, look at it head on and learn to leverage the CLIENT EXPERIENCE 2.0 data that it’s offering.
- Write a list (or create voice notes if you prefer to have audio notes) of every single thing that drives you crazy about HGTV and its programming. DO NOT FILTER your thoughts – just do this as a stream of consciousness. Attribute each thing that drives you crazy to a specific show/personality if that makes sense, or just leave it as ‘general’.
- Next, for each thing that drives you crazy about HGTV and its programming, include WHY that particular thing drives you crazy. Does it create the possibility for a homeowner to misunderstand something about the home renovation process?
- Next, list specifically the problems, challenges and frustrations that each creates for you in your business. For example, does it negatively affect how you market and sell your services? Or how you manage a renovation project? Or how you work with and communicate with your clients?
HINT: This is also a great exercise to do in a group. Negativity breeds negativity (yes, that’s a negative statement and I’m generally not negative, but hey, why not leverage human nature!). And because this exercise is about leveraging all the negative stuff you experience about HGTV’s programming, uncover as much of it as you can! (there’s the positive in the negative!).
Once you have your list …. the next step is to see the intelligence in the complaint.
We’re going to do that in the next Blog post. Can’t wait? Awesome, you really want to learn how to turn complaints into CLIENT EXPERIENCE 2.0 data you can use. So we need to connect. Send me your list of complaints by completing the form below, and I’ll reach out to you personally with a FREE 30 minute chat about how you can leverage those complaints to ELIMINATE the problems, challenges and frustrations you face in your home renovation business.
Until next time…
I wish you tremendous business success!
Turning Your Complaints About HGTV Programming Into CLIENT EXPERIENCE 2.0 Intelligence
Please complete this form to identify your list of complaints about HGTV and its programming. In return, we’ll reach out to you personally to schedule a FREE 30 minute chat about how you can leverage these complaints to ELIMINATE the problems, challenges and frustrations you face in your home renovation business.