Leveraging the raw CE2.0 data of your target market can be the difference between success and failure for your business. Why?
- Raw CE2.0 data often reveals the “elephant in the room”. When your products and services directly resolve the problems your clients wish they did not have, your clients are instantly aligned with you and your offer. This ensures the creation of a mutually authentic connection with your client.
- You’ll spend less time strategizing and more time producing. Everything you need to know to create a strategic plan for your business can be found in the raw CE2.0 data of your market.
- You can be bold and direct with your marketing strategies. There’s no trying in leadership. You are a leader or you’re not. Bold marketing helps you take the lead by differentiating in a crowded and confusing marketplace.
Examples of businesses winning with raw CE2.0 data
Greening Homes – A story about innovation
The home renovation industry is not known for its marketing innovation and homeowners typically find it challenging to tell one contractor apart from another … not any more!
Committed to being an impetus for change in what is often a very wasteful, unhealthy, and energy inefficient industry, this company is one to watch. With conviction and a quiet confidence that can only come from leveraging the raw CE2.0 data of your customers, founder Chris Phillips and crew are succeeding where others have failed.
Check them out here: http://www.greeninghomes.com/
Dave’s Ducts – A story about changing the face of an industry
This is a story about heart, commitment and quiet leadership. Determined to help homeowners understand what it takes to clean their HVAC systems and to prevent them from hiring unqualified contractors who do more harm than good, this company is addressing the lack of professionalism in this industry head on. Their competitors are nervous. And they should be.
These guys are the real deal. In their mission to educate homeowners about residential, commercial and industrial air quality, they are single-handedly changing the face of the Air Duct Cleaning (and HVAC) industry. Made me learn to appreciate the importance of the mechanicals in my home!
Check them out here: http://www.davesducts.com
The Interactive Abode – A story about ” What if”
As most start-ups are, this one is the result of the perfect intersection between background, connections and a personal story. Experiencing first-hand how décor choices for new spaces created problems for home owners and builders alike (home owners have a hard time visualizing how a sample is going to look in real life, and this opens up the possibility for “points of failure” in the home buying experience that builders were seeking to eliminate), the founders of this company set out to solve both problems simultaneously. But before they created their product, they took the pulse of the CE2.0 of this market and found that software for design studios already existed. But as these keen founders quickly discovered, these existing “innovations” were not exactly living up to their promises. They came out running with true innovation in décor choice software. And they’re winning the hearts of home owners and the wallets of home builders. Watch them soar.
Check them out here: http://theinteractiveabode.com/
BuilderLynx– A story about differentiation in an undifferentiated space
Maybe the newest entrant on the construction management solution scene, but definitely not the laggard, this brother-led team is leading with confidence from the raw CE2.0 data they have gathered from complacent but antsy-for-a-better-experience home builders who want a better way of managing their projects.
And as can often be the case with technology solutions, users commonly perceive a competitor’s products to be ‘about the same’. This can create significant marketing challenges, but this company doesn’t seem to have that problem!
Check them out here: http://www.builderlynx.com/
RENOMii – A story about listening
Knowing first-hand how much time contractors were spending off the job site and away from clients while they put estimates together, this company’s original thought for this communication software was to help contractors streamline the estimate process and strengthen communication with their clients. They quickly learned that the problem was even bigger than that; contractors didn’t necessarily need a high-tech solution for quoting, but they did need help with the change order process. RENOMii was born.
Check them out here: http://renomii.com/
A Common Thread (or two)
1. The initial idea behind each of these successful companies can be found in the raw CE2.0 data of its founding members.
2. Before diving in and trying to shepherd the existing market to their ways of thinking, each of these companies spent time observing their target markets to find the EXACT point of intersection where pain point met opportunity for their clients.
Key lesson: When you are your target market, have confidence that your challenges and opportunities are shared by others who do what you do. But use your own CE2.0 data to facilitate your dialogue with your target market, not in lieu of it.
Common sense, maybe. Common practice, no. When we have an idea and are passionate about it, we often steamroll right through our target markets thinking we have the answer they need; when in fact, the integration of our own experience with the raw CE2.0 data of our clients is the surest route to success.
Go ahead, take on your market’s version of Goliath. And with the power of the CE2.0 Methodology, be prepared to win.
Until next time ….
I wish you tremendous business success!
Ps. Do you know of other companies who are enjoying success because they are leveraging the raw CE2.0 data of their target markets? Tell us in the form below! We’d love to highlight their successes. And if it’s your business you want to tell us about, don’t be shy!
Tell us your Raw CE2.0 Success Stories!
We all love a success story (especially when we’re learning something new). Please complete this form to share your example of a company who is leveraging the raw CE2.0 data and winning over their markets.