CLIENT EXPERIENCE 2.0 In ActionBlog for Home Builders, Renovators & Home Serivces Suppliers
Welcome to the CLIENT EXPERIENCE 2.0 In Action Blog for Home Builders, Renovators & Home Services Suppliers
If you’ve been away from a business-building strategy for some time, or haven’t yet gotten started – and – it’s been on your to-do list for too long … this Blog post is for you! I resurrected it from my archives, dusted it off and added The CLIENT EXPERIENCE lens to it – all in the name of helping my colleagues to stop beating themselves up for not Blogging more regularly (you know who you are!). I hope you, and everyone else who reads this, finds it of value.
A business plan. A practice plan. Whatever you want to call it, this topic has been spoken about, lectured on and listened to – well, just about to death. It’s time to wake it from the dead. It can be the single most powerful tool professionals and business owners have to build their businesses and to distinguish themselves in a saturated marketplace.
Unless your flooring company has the exclusive distribution rights to the hottest and most popular trend going, you’re vying for business just like everyone else. And if you can’t complete with mega marketing and advertising budgets of the big box stores or even the ‘other’ big floor covering companies, you need an advantage.
Google this topic and you will be presented with various takes on the matter – all concluding that if you want to grow your business, you have to work ON and not just IN your business. But what’s the magic formula for ON vs IN? And is that even the right question to be asking?
Profile building should surely be about you – right? I mean, how could it be about anyone else? Here’s what profile building with a CLIENT EXPERIENCE 2.0 Lens looks like ….