CLIENT EXPERIENCE 2.0 In ActionBlog for Home Builders, Renovators & Home Serivces Suppliers
Welcome to the CLIENT EXPERIENCE 2.0 In Action Blog for Home Builders, Renovators & Home Services Suppliers
Getting homeowners to value what you do when they don’t really understand what you do and all that goes into doing it. One of the biggest challenges interior designers and decorators face in growing their businesses. I’ve summarized the key points from designer Glen Peloso’s seminar at SOFA earlier this month. Lot’s of raw CE2.0 data in here – is your receiver tuned to this frequency?
How Home Builders, Renovators & Home Services Suppliers Are Leveraging Raw CE2.0 Data and Growing Their Businesses
Leveraging the raw CE2.0 data of your target market can be the difference between success and failure for your business. Why? Raw CE2.0 data often reveals the “elephant in the room”. When your products and services directly resolve the problems your clients wish they...
Is HGTV really the problem, or are you just failing to leverage the CLIENT EXPERIENCE 2.0 that it provides?
In this first of a two-part post, I show you how to turn your complaints about HGTV into CLIENT EXPERIENCE 2.0 intelligence you can use to ELIMINATE the business problems, challenges and frustrations you attribute to what HGTV’s programming has ‘done’ to homeowners.
Can you handle working with “First-Timers”? Can you afford not to? This is the real transcript of a conversation I had not long ago over email with a friend of mine about to embark on a renovation for the first time E-V-E-R. I kid you not. This is a true transcript. If you’re a renovation contractor, you need to read this! If you provide services (in any industry), you need to read this too!
When a homeowner thinks of Air Duct Cleaning (that is, if they think about it at all), it’s probably not positive. But if your company offers services that may trigger a requirement to have air ducts cleaned, you have a great opportunity to leverage CLIENT EXPERIENCE 2.0 and add value where it matters most to your homeowner clients. Here’s how.