CLIENT EXPERIENCE 2.0 In Action

Blog for Home Builders, Renovators & Home Serivces Suppliers

Welcome to the CLIENT EXPERIENCE 2.0 In Action Blog for Home Builders, Renovators & Home Services Suppliers

How To “Help” Homeowners Pay You What You’re Worth

Getting homeowners to value what you do when they don’t really understand what you do and all that goes into doing it. One of the biggest challenges interior designers and decorators face in growing their businesses. I’ve summarized the key points from designer Glen Peloso’s seminar at SOFA earlier this month. Lot’s of raw CE2.0 data in here – is your receiver tuned to this frequency?

How Home Builders, Renovators & Home Services Suppliers Are Leveraging Raw CE2.0 Data and Growing Their Businesses

Leveraging the raw CE2.0 data of your target market can be the difference between success and failure for your business. Why? Raw CE2.0 data often reveals the “elephant in the room”. When your products and services directly resolve the problems your clients wish they did not have, your clients are instantly aligned with you and your offer. This ensures the creation of a mutually authentic connection with your client. You’ll spend less time strategizing and more time producing. Everything you need to know to create a strategic plan for your business can be found in the raw CE2.0 data of your market. You can be bold and direct with your marketing strategies. There’s no trying in leadership. You are a leader or you’re not. Bold marketing helps you take the lead by differentiating in a crowded and confusing marketplace. Examples of businesses winning with raw CE2.0 data Greening Homes – A story about innovation The home renovation industry is not known for its marketing innovation and homeowners typically find it challenging to tell one contractor apart from another … not any more! Committed to being an impetus for change in what is often a very wasteful, unhealthy, and energy inefficient industry, this company is one to watch. With conviction and a quiet confidence that can only come from leveraging the raw CE2.0 data of your customers, founder Chris Phillips and crew are succeeding where others have failed. Check them out here: http://www.greeninghomes.com/     Dave’s Ducts – A story about changing the face of an industry This is a story about heart, commitment and quiet leadership. Determined to help...

Working with First Timers – Could it be your company’s CLIENT EXPERIENCE 2.0 Advantage?

Can you handle working with “First-Timers”? Can you afford not to? This is the real transcript of a conversation I had not long ago over email with a friend of mine about to embark on a renovation for the first time E-V-E-R. I kid you not. This is a true transcript. If you’re a renovation contractor, you need to read this! If you provide services (in any industry), you need to read this too!

Air Duct Cleaning – Could it be your company’s CLIENT EXPERIENCE 2.0 Advantage?

When a homeowner thinks of Air Duct Cleaning (that is, if they think about it at all), it’s probably not positive. But if your company offers services that may trigger a requirement to have air ducts cleaned, you have a great opportunity to leverage CLIENT EXPERIENCE 2.0 and add value where it matters most to your homeowner clients. Here’s how.


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